Hi, I'm Hester - and I'm glad you're here.

I'm originally from the Netherlands, but my story starts in Muscat (Oman), where I was born. I grew up across different countries, and today, I live in Abu Dhabi - continuing the adventure of building a life abroad.

I hold a Master of Science in Human Movement Sciences, with a major in Sport Psychology. It was during those early studies in the Netherlands that my fascination with personal growth, motivation, and what success really means began to take shape.

My corporate career has taken me through fast-paced sales, HR consulting, and HR tech, with roles in account management and customer success across Europe and Asia. One of those roles was at LinkedIn - and that experience gave me something most coaches don't have: a real understanding of how hiring works from the inside. How recruiters think. How to build a profile that gets noticed. How to write a CV that clears the ATS. And why networking your way to a backdoor beats ‘just applying’ every time.

Together with my partner, we've lived and worked in Vietnam, Singapore, the Philippines, and most recently, the UAE. I know what it means to uproot your life, to start over, to rebuild - again and again. I also know what burnout feels like, and what it teaches you. My morning walk became my silver lining during that recovery, and I almost never skip it.

My family lovingly calls me "Switzerland" - the one who seeks harmony and shows up for others. And it's true: I've always had a strong pull toward people. I know what it's like to feel at a crossroads, to face big transitions, to restart, and to crave support while figuring things out.

This is what led me to become a coach.

Coaching is where I feel most alive. I hold space. I ask the deeper questions. I help people reconnect with who they truly are and what they actually want - not what they've been told to want, or what looks good on paper. I feel lucky to witness those moments when someone takes a brave step, gains clarity, or simply realizes they’re not stuck - just ready for something new.